ZIWI stock update
December 2023
Su-Bridge and ZIWI Peak® supply shortages
Dear retail partners,
We regret to inform you that we are continuing to experience supply shortages across the entire ZIWI® range. This is due to several challenges ZIWI has faced this year, including the ongoing impact of Cyclone Gabrielle, which devastated their hometown of Napier and the surrounding area in February 2023.
The cyclone caused critical business disruptions, including bringing production to a complete halt at their main air-dried facility for over 6 months. In total they lost 30 weeks stock
As a result, their ability to provide a consistent supply of products throughout Europe and the rest of the world, has been severely impacted. The good news is that they are producing again at full capacity, however the current global out of stock situation will take them some time to fix.
At the same time, they have been reviewing their recipes and labelling, to ensure they comply with the most recent EU and UK regulations and company registration requirements.
Ziwi are doing all they can to bring ZIWI Peak back as quickly as possible. However, realistically we will not be back in stock of the Air dried and canned food ranges until March 2024.
We know this is extremely frustrating and damaging to our short-term mutual business. You have our and Ziwi’s full commitment that we will work with you, to build a relaunch and recovery plan across 2024, specifically designed to support you and your customers. I will be in contact to discuss this with you in the New Year.
Finally, the team in New Zealand would like to thank you for your patience and loyalty. If you have any questions, please email me directly and I will pass them onto Ziwi.
Kind Regards,
Neil Ratcliff
General Manager - Sales and Marketing
Europe and Middle East